Omer believes in gimmick-free, research-based and impartial information. The only thing that he encourages is eating natural, whole foods, and working out for a strong and healthy body. As a business, we believe that people always come before profit. Our goal is to make health and fitness achievable, affordable and approachable. We believe fitness should be available to everyone, everywhere, regardless of income level or access to a gym. That is why we offer hundreds of full-length workout videos, affordable and effective workout programs on the internet, meal plans, cheat plans and helpful information regarding health, nutrition and fitness.